It is a well known fact that having a high ranking in the Search Engine Results Pages (SERPs) is a huge asset to any business; it drives more traffic to your page and increases brand awareness. The only way to achieve this is to implement an effective Search Engine Optimisation (SEO) strategy. Here are six simple tips to help you on your way to the top of the rankings:
1. Do your keyword research
Keywords are the search terms people use to find your website. It is important to identify which keywords are specific to your industry or market, and then ascertain which ones you want to target. This is a pivotal part of SEO strategy which will help you to produce content and links that are relevant and useful.
2. Use original, unique content
However, you don’t just want any old content – search engines prioritise sites that use engaging content that is not duplicated or plagiarised. Ensure that all of your pages have high quality, original information that is pertinent to your intended audience.
3. Avoid ‘black-hat’ SEO
‘Black-hat’ SEO is using unethical practices, such as web spam and over-optimisation, to drive traffic to your company’s website. Google actually penalises sites that employ these tactics, so make sure all your backlinks are genuine and your content is your own.
4. Use Google Analytics
Google Analytics is a free service that provides helpful data about your site and how users are engaging with your content.
5. Spend time on social media
It is common knowledge that social media is an essential part of any digital marketing strategy, so be sure to use yours effectively. Keep your profiles active – like, retweet, share, promote – as SEO is increasingly dependent on social signals.
6. Consider hiring an expert
SEO is an important part of any online strategy, so consider consulting an expert to fine tune your approach.