ZENSLY TECHNOLOGY is a digital marketing company. Amongst the most important elements of is content marketing. You've just heard the term "content marketing" spoken and think you should know what it means, but you're too ashamed to inquire.
The Content Marketing is a comprehensive online reference for all topics. Content marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of valuable, relevant, and consistent content with the aim of getting profitable customer action.
The term "valuable" is crucial here. It's what distinguishes this term from others that could apply to almost any type of marketing or advertising. You can say if a piece of content is suitable for a content marketing campaign if people actively search it out and choose to consume it rather than avoid it. As ZENSLY is one of the Best Content Marketing Company in India, we always try to give the best. The same can be said for any piece of content marketing you make, depending on whether the user found it useful or not. Of course, the aim is to provide as much value as possible to your target audience through your content marketing.
Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of this.
It creates awareness about your service or product. Prior to awareness a customer may have a need, but they are not aware there is a solution.
Once a customer is aware there is a solution, they will perform research to educate themselves.and if your contents convinced them , then they may go for your product/ Service.
At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
Finally, the customer makes their decision and moves forward with the transaction. When it comes to the third and fourth stages, traditional advertisement and marketing is fantastic. By raising awareness of approaches and informing customers about a product/ service they may not have noticed before, content marketing taps into the first two steps of the process.
Our content marketing workgrown more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
The return on investment for content marketing can be phenomenal if executed correctly. We haven’t spent a dime on our own content marketing, or even that much time. 95% of the success we’ve experienced with content marketing can be traced to a handful of articles we have written. Content marketing also provides additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. When I speak to companies about content marketing I tell them that content is good if they genuinely want to read it. Content is great if they’re willing to pay to read it. If you want to see great examples of content, just look at what you’ve paid to read, watch, or listen to lately. You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information. At ZENSLY, we do provide best content quality.
Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when we look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. Generally people skip advertising when it provides little to no value.
We at ZENSLY always make sure to add value through content marketing. Even do market research and took valuable feedback from various resources. We put emphasizes on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content.